The Benefits of Choosing a Sustainable Packaging Wholesaler
Whether you run a large enterprise or an SME, you will no doubt understand the difference that the right product packaging can make on the look and feel of your products. Some companies invest huge amounts of money into getting their packaging just right and as a result have seen their products make a better impression on their customers, but this kind of R&D might not be possible for smaller businesses with access to less funds.
Smaller companies might not have the budget to invest many thousands into their product packaging, but luckily there are options available to them that are more cost effective and achievable for those companies on the smaller side of SME. If you have more limited funds for packaging then you might not be able to stretch to fully bespoke luxury packaging, but you most certainly can still benefit from other kinds of custom packaging.
It might seem counterintuitive that packaging can have such a marked impact on the way your brand and products are perceived, especially when you know your product is good enough to speak for itself, but your choices when it comes to fine details like this are incredibly important. The right packaging can be used to demonstrate your company values and expertise and show that you are conscious of things other than your profits, especially if you choose ethical, sustainable packaging.
Everything you need to know about sustainable packaging
With today’s throwaway culture in full swing, many consumers are looking for ways to make their purchases more environmentally friendly so they have a smaller impact on the environment and resource use. Businesses that have been able to accommodate these changing preferences are doing particularly well with their customers because their products and services are more closely aligned with their personal values.
Sustainable packaging takes many forms such as cardboard boxes and paper gift bags, but you can also find some completely customised packaging on the market that has a much smaller environmental impact than standard packaging options. These packaging options are made from eco-friendly materials like recycled paper and wood products that are low impact but can also be disposed of responsibly at the end of their use - usually by recycling or composting them.
Not only will your customers appreciate you meeting their needs in terms of sustainability, they also have a strong preference for packaging that can be disposed of easily in their household waste. There’s a good reason for this - in the UK it is actually quite difficult to get rid of irresponsible amounts of waste and if your weekly waste output doesn’t fit into your allotted waste bins then it will either need to be stored until the next collection or will have to take it to a municipal recycling plant or tip if it’s not recyclable material.
It’s by design that many councils in the UK are making it more difficult to get rid of excess waste, especially waste that is considered high impact like electronics and plastics. These will often incur an extra charge when being disposed of so you can definitely do your customers a favour by using materials that can just be popped into their recycling bin when they’re done. This is a considerate and convenient way you can let your customers know that you are thinking about their preferences and how they can manage their waste and consumption of products for themselves without having to worry about having too much of an environmental impact.
A wholesaler that focuses on delivering sustainable packaging options for their B2B customers will understand that not only do you not want to overspend on your product packaging, they will know that you are looking for the best choices for your customers and will have done considerable market research to ensure their products fit your brief and the preferences of your customers.
Buying packaging on a wholesale basis is the most cost effective way to go about choosing your product packaging and there are several well known packaging providers working in the sustainable packaging sector - some of which have even seen huge success following appearances on UK TV show Dragon’s Den. These companies are passionate about helping other businesses to make ethical, sustainable choices.